The Creatives Guide to LinkedIn

Learn how to get more work and opportunties on LinkedIn without sacrificing time or integrity

What people are saying

4 modules to fast-track your LinkedIn Skill Set

1. The Mindset Shift

Shift from feeling like self-promotion is cringy to realising that sharing your work is how opportunities and connections happen. Learn how to create your Unique Value Proposition

2. Profile Optimisation

Optimise your profile to make a powerful first impression, attract the right opportunities, and clearly showcase your value without feeling salesy.

3. Digital Networking

Learn how to leverage LinkedIn’s powerful (and free) networking tools to connect with industry leaders and opportunities you never thought possible.

4. Content Creation

Share your work in a way that feels natural, attracts attention, and keeps you top of mind—without the pressure of “creating content"

BONUS - Lead Forms & Websites

Set up a simple system to capture interest, turn connections into opportunities, and make it easy for people to work with you.

ABOUT YOUR INSTRUCTOR

Patrick Middleton

Hey, I'm Patrick! As a music producer and live sound professional, I've toured with Australian and International acts, wearing multiple hats - DJ, Production Manager, Tour Manager, and Playback Engineer. My music has reached millions of streams across 25+ releases, both as an artist and producer.

In 2019, I reluctantly joined LinkedIn as a broke university student searching for an internship. What started as a requirement turned into a career-changing discovery when I landed a national tour with The Pussy Cat Dolls through a LinkedIn message. Fast forward to today, and I’ve built an engaged community of over 2,000 followers on LinkedIn, connecting with industry professionals and securing new opportunities.

You might wonder - why would an active music producer create a LinkedIn course? Simple: while I'm still actively producing and releasing music, I've seen too many talented creatives miss out on amazing opportunities because they overlook LinkedIn. After five years of mastering the platform, I've discovered it's a goldmine of opportunities for creative professionals.

Now, I'm here to help you skip the long learning curve and start landing meaningful opportunities through LinkedIn, specifically tailored for the creative industry.

I Want to Master LinkedIn

Patrick Middleton

Music Producer & Creative

So, what's inside the course?

Course Curriculum

Explore all the videos and resources included in the LinkedIn for Creatives course and see what you’ll gain access to instantly

  • MODULE 1: The Mindset Shift

    • Welcome to the course!
    • The Mindset Shift Intro
    • Your Unique Value Proposition
  • MODULE 2: Profile Optimisation

    • Profile Picture
    • About Page
    • Experience
    • Skills
    • Education
    • Cover Photo
    • Featured Section
    • Headlines
    • BONUS: Recommendations
    • Practical
  • MODULE 3: Digital Networking

    • Digital Networking Intro
    • Strategy 1: The $1.8 Strategy
    • Strategy 2: Strategic Connections
    • Practical Example
    • Strategy 3: Direct Message
    • Example: How a Grammy Winning artist responded to my DM
    • Example: How I got a tour through LinkedIn DM
    • Bad Cold DM vs Good Cold DM
    • The Reality...
    • BONUS: Sneakily showing your face
    • Practical
  • MODULE 4: Content Creation

    • Content Creation Intro
    • Define Your Reach
    • Content Mindset Shift
    • Social Media Then vs Now
    • "Why Should I" - The Importance of Posting
    • 3 Types of Content
    • Example: Lighting Designer
    • Example: Artist Manager
    • Example: Graphic Designer / Music Producer / Musician
    • Don't create content, document the journey
    • Creating Hooks for Content
    • Batching Content
  • BONUS MODULE - Lead forms & Websites

    • Lead forms & Websites Intro
    • Why you need a lead capture form
    • Making a lead form/newsletter (LIVE)
    • Best Website for Portfolios
    • Wrapping Up: Lead forms and Websites

Is this course for you?

You're working in the creative industry and recognise that traditional networking alone isn't enough anymore

You see other creatives landing opportunities through LinkedIn but aren't sure how to replicate their success

You're ready to invest less than 2 hours to learn modern networking strategies that could transform your career

You want to share your work online but fear is holding you back

You know online networking is the future but need a clear strategy that actually works in the creative space

You want to learn from someone who's actually used LinkedIn to land real opportunities in the creative industry

Master LinkedIn to Launch Your Creative Career

Recap of what you're getting:

The Full LinkedIn for Creatives Course
- A step-by-step guide to leveraging LinkedIn to get work without wasting time (40+ videos)

Bite-Sized Video Lessons – No fluff, just actionable strategies you can implement immediately.

Profile Optimisation Framework – A clear structure to make your LinkedIn profile attract clients and collaborators.

Content Strategy for Creatives – Learn how to share your work in a way that gets engagement (without feeling salesy).

Networking Playbook – Simple techniques to connect with industry professionals without awkward DMs.

Lifetime Access & Future Updates – Pay once and get access forever. As LinkedIn evolves, I’ll keep adding new videos and strategies so you stay ahead—without paying extra.

$49
$199 (50%OFF)
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